SEO & GEO

SEO and GEO

At Rankroot, we believe strong digital presence isn’t just about ranking on page one of Google Search. It’s about being found in every way customers are searching, including AI-driven platforms, voice queries and local discovery. That’s why we combine classic Search Engine Optimization (SEO) with cutting-edge Generative Engine Optimization (GEO).

Search Engine Optimization (SEO)

SEO remains the foundation of online visibility. It helps your business rank higher on Google, drive organic traffic, and convert visitors into leads, without paying for every click.

◉ 68% of all online experiences begin with a search engine.

◉ The top 3 organic results capture over 54% of all clicks.

◉ Companies investing in SEO see an average ROI of 400% or higher within the first year.

Generative Engine Optimization (GEO)

GEO is the next evolution of SEO, optimizing your brand to appear in AI-powered search results, where users no longer click links but trust summarized answers.

◉ Over 30% of search traffic is now influenced by AI assistants and generative engines (ChatGPT, Gemini, Perplexity).

◉ By 2026, AI-generated answers are projected to handle half of all search interactions.

◉ Brands optimized for GEO gain 2–3× more visibility in AI summaries and voice queries.

The Process

How We Drive Measurable Growth

Understanding SEO and GEO is one thing. Seeing them work for your business is another. Here’s how we make that happen.

Audit & Insight

We start with a complete technical and keyword audit to uncover where your website stands,  and where your competitors are winning.

Strategy & Optimization

We build your SEO + GEO roadmap,  keywords, entity mapping, content calendar, technical fixes, and schema for AI visibility.

Content & Authority

We craft and optimize content that ranks on Google and gets cited in AI responses.

Tracking & Growth

You’ll get transparent reports showing ranking improvements, leads, and GEO performance data.